This section gives the results of the marketing research as well as the conclusion derived from it and the steps that need to be taken next. Marketing strategy, however, lies at the heart of business strategy. Rather than relying on traditional marketing measures, the viral marketing strategies rely on individuals to pass on the marketing message. Geographic segmentation has to be considered as well, because economically backward or developing countries won't have people willing to shell out a fortune on such luxury products. B2C Marketing can be defined as the business that provides goods and / or services to a consumer based market. The second component is Price. Promotions managers are involved in numerous activities that are directed towards the objectives of increasing sales of a product. Just focus on your strengths. By communicating with the end users of the product, we understand what they expect of the product, what are their exact needs, and how your product can best satisfy that need. Technographic Segmentation:This type of segmentation differentiates people based on technology they use.
Yes, it is an art. So, find out some effective strategies that can sharpen your... Web Publisher: A web publisher publishes content written by a content writer on the web, keeping web conventions and rules in mind. Although most of the companies claim to be consumer-centric, very few of them actually deliver goods demanded by the market and the consumers. This article discusses the 4 Cs of marketing - product, price, place, and promotion that can maximize the profits of any business. Different ideas are employed depending on how big the company is. Is it taking any effort to maintain healthy relationship with their consumers? Having answered the question, it is time to move on to what constitutes the '4Ps theory'. Marketing mix is a concept proposed in the 1960s by marketer, E. The most important thing is the product.